Scalable growth through our Profit360™ framework.

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Embedded consultancy.

Most established brands don’t fail from a lack of ideas. They stall because their marketing, creative, and financial systems aren’t aligned.

Teams operate in silos, forecasts live in spreadsheets, and marketing decisions are made without a clear connection to the P&L.

Our Embedded Consultancy model solves that by integrating directly with your leadership, marketing, and finance teams to build a unified system of profitable growth.

Powered by our Profit360™ framework, we connect your strategy, budget, and campaign planning into a P&L-level model that provides real-time clarity across every key metric — Net revenue, CAC, MER, and contribution margin.

This engagement is designed for brands generating between $10m and $100m in annual revenue and goes beyond managed services. Monthly fees start at $15,000/month.

It’s a collaborative, embedded partnership that gives your brand the financial discipline, forecasting precision, and creative alignment needed to scale efficiently and profitably.

What this includes:

  • Data consolidation: unify historical and live Shopify, Meta, Google, TikTok, and other channel data into one source of truth.
  • P&L-level forecasting: we build and maintain a 12-month profitability forecast aligned with GTM moments, margin goals, and financial targets, reforecasting as we go along based on performance.
  • Strategic planning: align marketing, finance, and creative teams around shared KPIs, key products/brand moments, profitability thresholds, and spend triggers.
  • Creative & channel orchestration: integrate creative strategy, testing, and media buying to drive performance that maps directly to revenue goals.
  • Live Profit Dashboard: daily visibility into revenue, CAC, MER, and contribution margin, synced to your forecast and budget in real time.
  • Executive partnership: semi-monthly strategy sessions and quarterly reforecasting with our executive-level strategy leads and channel specialists.

Creative strategy that converts.

Ad creative today is the targeting. We treat every visual and message as a live test, designed to train the algorithm and reveal what drives profitable growth.

Our creative strategy connects performance data, brand storytelling, key moments, and customer behavior to inform which ads scale (and which don’t), while helping inform and refine your creative team's content generation efforts.

Creative Strategy includes:

  • Proven creative testing framework and process.
  • Performance-backed creative briefs for evergreen and seasonal products, promotions, and brand moments.
  • Copy and visual recommendations based on performance, test results, and current best practices.
  • Content creator & influencer briefs for whitelist/partnership ads.
  • Photoshoot briefings based on historical test results and ad creative performance data.
  • Deep performance insight reports + creative refresh system.
  • Asset-level visual performance live dashboard access.
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Seamlessly orchestrated acquisition & retention channels.

We connect your entire marketing channel ecosystem into one unified growth engine.

From Meta, Google, TikTok, CTV, and Affiliate to Email and SMS, we ensure every seamlessly channel works together, driving measurable, profitable outcomes and increased new and returning customer order volume.

Our team have successfully helped build iconic global lifestyle brands, so we know what real accountability looks like. Every  ties back to your P&L, not vanity platform metrics.

Channels we support:

  • Acquisition channels (Meta, Google, Pinterest, TikTok).
  • Awareness media (CTV, Linear TV, OOH, Podcast Advertising).
  • TikTok as a Service: Shop setup, creator/affiliate commissionable content, paid ads management.
  • Affiliate program management focused on high-quality publisher partnerships.
  • Lifecycle and Retention (Email & SMS management).
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Fractional e-commerce consulting.

For emerging retail lifestyle brands, forecasting and financial visibility are often the missing links between growth and profitability. Teams rely on fragmented data, operate without clear CAC or MER targets, and can’t confidently plan spend around real profit goals.

Our Fractional E-commerce Consulting solution gives you the core forecasting component of our Profit360™ framework — without the managed services layer.

You’ll work directly 1:1 with a senior member of our team to build your customized forecast model, connect your data, and create a system to plan, track, and optimize revenue and marketing efficiency against profitability targets.

What this includes:

  • Data consolidation: We pull in historical and daily Shopify, Meta, Google, and Klaviyo data, plus your actual fulfillment costs, business expenses, and profit goals.
  • GTM planning: Using our tiered planning system, we map out key marketing and brand moments by financial and brand impact, including historical performance triggers.
  • 12-month forecast model: We build a P&L-aligned revenue and spend forecast that ties marketing budgets and targets (new vs. returning customers) to profitability goals.
  • Dashboard setup: We configure and connect all data channels, then load the model into our automated profit dashboard — giving your team daily visibility into performance.
  • Workshops: Three 1-hour live training sessions covering Forecast 101, dashboard training, how to set KPIs, what to look for, what to track, when to pivot based on results.
  • Ongoing advisory: Monthly 1-hour consulting calls to review performance vs. forecast, discuss opportunities, identify risks, and determine if reforecasting is needed — plus ongoing Slack office hours for direct support.

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