Scalable growth through our Profit360™ framework.

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1. Embedded Consultancy.

Most established brands don’t fail from a lack of ideas. They stall because their marketing, creative, and financial systems aren’t aligned.

Teams operate in silos, forecasts live in spreadsheets, and marketing decisions are made without a clear connection to the P&L.

Our Embedded Consultancy model solves that by integrating directly with your leadership, marketing, and finance teams to build a unified system of profitable growth.

Powered by our Profit360™ framework, we connect your strategy, budget, and campaign planning into a P&L-level model that provides real-time clarity across every key metric — Net revenue, CAC, MER, and contribution margin.

This engagement is designed for brands generating between $10m and $100m in annual revenue and goes beyond managed services.

It’s a collaborative, embedded partnership that gives your brand the financial discipline, forecasting precision, and creative alignment needed to scale efficiently and profitably.

What this includes:

  • • Data consolidation: unify historical and live Shopify, Meta, Google, TikTok, and other channel data into one source of truth.
  • • P&L-level forecasting: build a 12-month profitability forecast aligned with GTM moments, margin goals, and financial targets.
  • • Strategic planning: align marketing, finance, and creative teams around shared KPIs, profitability thresholds, and spend triggers.
  • • Creative & channel orchestration: integrate creative testing and media buying to drive performance that maps directly to revenue goals.
  • • Live Profit Dashboard: daily visibility into revenue, CAC, MER, and contribution margin, synced to your forecast and budget in real time.
  • • Executive partnership: semi-monthly strategy sessions and quarterly reforecasting with our executive-level strategy leads and channel specialists.

2. Creative strategy that converts.

Ad creative today is the targeting. We treat every visual and message as a live test, designed to train the algorithm and reveal what drives profitable growth.

Our creative strategy connects performance data, brand storytelling, key moments, and customer behavior to inform which ads scale (and which don’t), while helping inform and refine your creative team's content generation efforts.

Creative Strategy includes:

  • • Proven creative testing framework and process
  • • Performance-backed creative briefs
  • • Copy and visual recommendations based on performance and current best practices
  • • Content creator & influencer briefs
  • • Photoshoot briefing based on historical test results and ad creative performance data
  • • Deep performance insight reports + creative refresh system
  • • Asset-level visual performance live dashboard access
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3. Seamlessly orchestrated channels.

We connect your entire marketing channel ecosystem into one unified growth engine.

From Meta and Google to TikTok, CTV, and Affiliate, we ensure every seamlessly channel works together, driving measurable, profitable outcomes and increased new customer order volume.

Our team have successfully helped build iconic global lifestyle brands, so we know what real accountability looks like. Every move ties back to your P&L, not vanity platform metrics.

Channels we support:

  • • Acquisition channels (Meta, Google, Pinterest, TikTok)
  • • Awareness media (CTV, Linear TV, OOH, Podcast Advertising)
  • • TikTok as a Service: Shop setup, creator/affiliate commissionable content, paid ads management
  • • Affiliate program management focused on high-quality publisher partnerships
  • • Lifecycle and Retention (Email & SMS management)

4. Launchpad.

For early-stage lifestyle brands, scaling paid media can feel like guesswork. Ad creative that don’t convert, inconsistent performance, and no clear connection between ad spend and actual revenue. Most agencies overcomplicate it. We simplify it.

Launchpad gives 7–8 figure brands the structure and discipline of our Profit360™ framework in a streamlined, productized format designed for efficiency.

You get financial clarity, creative structure, and channel execution that work together to drive sustainable, profitable growth, without the heavy lift of a full consultancy engagement.

What this includes:

  • • Profit360™ framework setup: Implementation of our standardized forecasting model, connecting media strategy and creative to a live P&L-level view of performance.
  • • 12-month forecast & demand plan: A year-long revenue and spend forecast aligned to your brand calendar, with monthly demand planning tied to inventory and margin goals.
  • • Creative strategy: Structured ad creative system that ties testing and refresh cycles to forecasted KPIs — ensuring your content drives both acquisition and efficiency.
  • • Channel execution: Hands-on campaign management across Meta and Google Ads, using AI-assisted optimization and continuous data feedback to improve ROAS and MER.
  • • Reporting: Weekly performance snapshots plus live dashboard access integrated with Shopify, Meta, Google, GA4, and Klaviyo, providing daily clarity on revenue, CAC, and contribution margin vs. forecasted goals.
  • • Ongoing optimization: Weekly updates and quarterly forecast reviews to keep your plan on track and aligned with profitability targets.
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5. Fractional e-commerce consulting.

For emerging retail lifestyle brands, forecasting and financial visibility are often the missing links between growth and profitability. Teams rely on fragmented data, operate without clear CAC or MER targets, and can’t confidently plan spend around real profit goals.

Our Fractional E-commerce Consulting solution gives you the core forecasting component of our Profit360™ framework — without the managed services layer.

You’ll work directly 1:1 with a senior member of our team to build your customized forecast model, connect your data, and create a system to plan, track, and optimize revenue and marketing efficiency against profitability targets.

What this includes:

  • • Data consolidation: We pull in historical and daily Shopify, Meta, Google, and Klaviyo data, plus your actual fulfillment costs, business expenses, and profit goals.
  • • GTM planning: Using our tiered planning system, we map out key marketing and brand moments by financial and brand impact, including historical performance triggers.
  • • 12-month forecast model: We build a P&L-aligned revenue and spend forecast that ties marketing budgets and targets (new vs. returning customers) to profitability goals.
  • • Dashboard setup: We configure and connect all data channels, then load the model into our automated profit dashboard — giving your team daily visibility into performance.
  • • Workshops: Three 1-hour live training sessions covering Forecast 101, dashboard training, how to set KPIs, what to look for, what to track, when to pivot based on results.
  • • Ongoing advisory: Monthly 1-hour consulting calls to review performance vs. forecast, discuss opportunities, identify risks, and determine if reforecasting is needed — plus ongoing Slack office hours for direct support.

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