Good results come from close collaboration.

Over the past five years, beek has grown revenue by over 580%, a trajectory powered in part by Sunnyside’s full funnel strategy across brand, creative, performance, and retention. By launching a highly efficient affiliate program that now contributes 8% of total revenue and scaling a loyalty program whose members spend 44% more than non-members, Sunnyside helped extend customer lifetime value (LTV) by over 140% across a 5-year window, achieving a 231% acquisition ROI and profitable CAC.

In 2024, Sunnyside implemented an intentional, full-funnel strategy, cutting YouTube, CTV, and Linear spend by 44% and spending 8% more on Google, Meta, Display Retargeting, and Shoppable Video campaigns versus the previous strategy which leaned on YouTube and CTV campaigns for upper-funnel awareness  We also introduced YouTube TV Sports to more effectively reach sports and fitness-focused audiences, while activating awareness campaigns earlier in the season. By stacking CTV and YouTube, we created a cohesive cross-channel presence that built sustained momentum leading into the peak holiday period. Despite 9% less overall spend YoY, the refined approach delivered a 32% lift in net sales and a 3x increase in conversion rate, proving strategic efficiency outperforms sheer media spend.

The new owners of Xcel called Sunnyside not long after acquiring the brand from Boardriders to rebuild the ecommerce channels from top to bottom. We helped with a new website that was optimized for conversion, a new email platform, a new Affiliate program, and new Google and Meta playbooks. The team also worked on a new dynamic approach to brand and product creative, introducing more high performing static and video formats. Over the past 3 years the Xcel ecommerce business has grown in high double-digits, doubling in size since we started working together, and continuing to grow. As surfers we are proud to have a multi-year relationship with Xcel.

Jetty was founded in 2003 on a shared love of surf, fishing, art, travel, and music. Now in their 22nd year of business, Jetty continues to offer eco-minded, durable apparel. Jetty's primary objective for Sunnyside has been to enhance profit margins and decrease reliance on frequent sales and promotions. Sunnyside's strategy was to develop a strategic media mix that would highlight the brand's key differentiators through impactful creative and a higher focus on hero products. By working with Sunnyside, Jetty saw healthy increases in both profit margin and Average Order Value, which reduced the need for frequent promos.

Newport based luxury brand Trovata came back to Sunnyside after finding that the larger agency they were using wasn’t giving them the blend of strategic thinking and actionable tactics they needed to keep pace in the fast moving world of fashion. We worked together with the founder and team on their brand, creative and product strategy and built a new and nimble digital playbook to both acquire new customers and celebrate their loyal core base of customers.