The best results come from close collaboration.

Over seven years of partnership, beek has evolved from a niche footwear startup into a highly profitable, data-driven lifestyle brand, growing direct ecommerce revenue by 3,500% while maintaining disciplined efficiency across paid and organic channels.

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Using Sunnyside’s Profit360™ framework, we connected brand, creative, and channel execution to financial performance, turning marketing into a predictable profit engine.

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YTD 2025 Sunnyside helped beek scale Meta investment 10% while maintaining a 4.9x return across both Meta and Google.

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At the same time, customer acquisition costs dropped 10% YoY, and LTV improved by 14%, driven by stronger creative performance and retention through email and loyalty.

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Despite higher total spend, Beek sustained a 5.3x MER and improved contribution margin by +7% YTD — proving that profitable growth compounds when financial clarity and creative strategy stay aligned.

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On the affiliate side, revenue is up +85% YoY, contributing 7–8% of total DTC revenue through a diversified premium publisher base and commission optimization.

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Across creative, channel, and go-to-market strategy, Sunnyside’s team continues to serve as an embedded growth partner, guiding profitable decision-making across every brand moment, from seasonal campaigns to evergreen product launches.

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In Q3 2025, Sunnyside implemented a precision-focused creative strategy for Municipal as part of our Profit360™ framework, which drove substantial results versus the prior year.

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After rigorous testing YTD, we strategically reduced active creative assets for the brand's footwear category and concentrated spend to just 4 high-performing ads and established a streamlined email-to-ads creative workflow for consistent brand messaging across channels.

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Our approach enabled real-time optimization between creative performance and profitability metrics, ensuring every dollar spent drove measurable business impact. Despite running minimal creative volume, this focused strategy delivered exceptional results in September vs. prior year:‍

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30% net revenue growth, 26% increase in new customer orders, 36% increase in sessions with 1.7% conversion rate improvement, MER of 4.8 vs 4.3 goal, and CAC maintained flat to target despite aggressive growth.

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‍The results prove that strategic creative focus powered by performance-driven frameworks outperforms high-volume, siloed channel approaches.

Over our three-year partnership, Xcel Wetsuits has gone from an almost entirely wholesale business to an e-commerce powerhouse, growing their online business from just 8% to 36% of their total revenue while increasing their contribution margin (profit) every single year with Sunnyside’s support.

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Utilizing Sunnyside’s proprietary Profit360™ framework, we were able to leverage paid media, creative, and email & SMS campaigns to drive impactful increases in average order value (AOV), email conversions, and returning-customer revenue.

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From August 2025 to August 2026, Xcel’s AOV increased 13% due to a combination of stronger creative with constant active management and strategy adjustments from the Sunnyside team. Our approach shifted the business away from a discount-heavy promotional strategy and toward higher-value e-commerce purchases by pairing winning athlete, macro, and lifestyle creative with paid social and search tactics. The combination proved successful and positively impacted contribution margin for the brand.

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We applied more effective paid-media targeting using a more structured creative testing strategy with strong results. While analyzing what the digital data says, our team also used their personal background from the surf community and its current trends to inform strategy in a way standard agencies couldn’t.

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Meanwhile, email and SMS helped capture and convert more shoppers through more optimized welcome flows, which drove a 30% increase in welcome-flow revenue and improved campaign email conversion.

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We also employed dynamic abandoned cart, browse, and back in stock flows to retarget subscribers based on their interest and activity to improve retention. Additionally, we consolidated behavioral, transactional, and engagement data into unified customer profiles to create highly targeted segments to adapt campaigns to each customer's stage in the lifecycle.

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The results speak for themselves: Returning-customer revenue grew 5% YoY.

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Together, these efforts helped Xcel increase their AOV while beating marketing efficiency goals and increasing contribution margin by 8% since 2025.

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With constant hands-on, data-driven campaign adjustments, creative iterations, and strategy built around both our team’s industry experience and cutting-edge data, Sunnyside’s team is proud to help Xcel grow as an embedded marketing partner.

Jetty was founded in 2003 on a shared love of surf, fishing, art, travel, and music. Now in their 22nd year of business, Jetty continues to offer eco-minded, durable apparel.

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In Q3 2025, Sunnyside delivered exceptional performance for Jetty, achieving 39% net revenue growth versus the prior year while improving marketing efficiency by 10%.

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We maintained focus on winning ad creatives with simple, clean messaging while strategically optimizing Meta spend allocation, which represented 59% of total spend and delivered an 11% increase in ROAS vs. LY. Our streamlined creative approach emphasized fewer, highly unique ads over quantity-based strategies.

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Strategic budget reallocation and creative consistency achieved a peak site conversion rate of 3.8% in May and sustained year-to-date performance at 2.5%, while repeat customers increased 16%.

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The results demonstrate that disciplined creative focus combined with channel-specific optimization drives sustainable growth while protecting profit margins in a competitive surf apparel space.

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Newport Beach based luxury brand Trovata came back to Sunnyside after finding that the larger, well known agency they were using wasn’t giving them the blend of strategic thinking and actionable tactics they needed to keep pace in the fast moving world of fashion.

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In Q3 2025, Sunnyside delivered transformative results for Trovata, overcoming mid-year challenges to achieve strong performance through strategic account restructuring and creative optimization.

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We implemented a comprehensive Meta account overhaul that tightened up audience targeting using tROAS and a simplified campaign structure. This restructuring drove 37% month-over-month revenue growth in September with 2x+ ROAS improvements versus prior month.

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Our creative testing strategy emphasized high-performing UGC partnership video content and simplified graphics while pausing underperforming formats. This approach, combined with strategic landing page optimization favoring collection pages over individual PDPs, significantly improved conversion efficiency.

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New customer acquisition transformed dramatically, with daily customer volume increasing over 200% post-restructure. Google Ads complemented Meta performance through enhanced feed optimization and strategic bid management that reduced brand CPCs from $34 to $2.

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Most notably, the account achieved these results while maintaining disciplined spend allocation and implementing profit-focused forecasting models, demonstrating that strategic simplification and audience precision drive sustainable growth in premium fashion retail.

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