Has your brand's growth been feeling stuck? We can help with that.

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We're a profit-first marketing partner for lifestyle consumer brands, built by former brand people.

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A large black-and-white mural featuring a hand with palm open and the text "YOUR FRIEND" above it, mounted on a sign. The background displays utility poles and trees.

Our focus is helping your business become more profitable, not just optimize for surface metrics like ROAS.

Our Approach

A rustic registration office made from tree bark, featuring a window labeled "REGISTER HERE" and a sign above that says "OFFICE". A person stands at the window in a wooded area with several trees in the background.

What brands typically call us to do:

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Create financial clarity from chaos.

Brands call us when paid marketing feels like guesswork. We install a proprietary, profit-first system called Profit360™ so Founders, CMOs, and CFOs can see exactly how every dollar drives the bottom line.

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Fix creative that isn't converting.

We rebuild paid media creative strategy from the inside out, treating every ad concept as a test tied to an expected outcome.

A crowd of enthusiastic fans raising their arms and cheering at a concert or event, captured in black and white. Several individuals are visibly excited, some with wide smiles, showing a strong emotional response.

Make media spend work harder.

We run your paid ads differently. Budgets flex daily based on new customer goals, MER, contribution, and acquisition cost triggers. It’s not about chasing ROAS, it’s about driving tangible impact.

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Align marketing and finance around the same goals.

We bridge the gap with transparent reporting, forecasting, and real-time data. CMOs defend spend confidently. CFOs stop rolling their eyes. Everyone finally sees marketing as a profit center, not a cost.

A vintage van with a dynamic mural featuring a racing car, depicting it in mid-air while kicking up dust. The van is parked on a street with a house in the background and a no parking sign visible.

A rustic wooden office structure made from tree trunks, featuring a window labeled 'REGISTER HERE.' A person is visible inside the office, with a forest setting in the background.

A large tortoise with a smaller tortoise resting on its back, both displayed in black and white. The close-up captures the texture of their shells and the features of the larger tortoise's face.

A crowd of people enthusiastically waving their arms and cheering during an event, captured in black and white. Some individuals are visibly excited and expressing joy, with a focus on their open hands and faces.

A group of four people enjoying drinks at an outdoor bar made of snow in a snowy landscape. In the background, a few buildings are visible among the snow-covered slopes.

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With our Profit360™ framework, you'll know exactly what's working, what's not, and how to scale profitably.

Profit360™ is our complete growth framework that connects your P&L, calendar, creative strategy, and channel execution to deliver predictable, profitable revenue for your brand.

How our system works.

We don’t sell services. We act as an embedded partner and bring systems that unlock profitable, predictable growth.

From chaos to clarity.

We build you a 12 month P&L-level forecast, connecting your costs, CAC, MER, and contribution margin targets directly to marketing performance so you know exactly where profit is made (or lost).

Get visibility and control.

Integrated AI-powered dashboards and margin-based forecasts bring daily financial insight to your marketing decisions. No more guessing or relying on channel data alone.

Smarter spend, predictable scale.

Marketing & Ecom leaders gain control. CFOs gain confidence.

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A young boy wearing a paper hat stands behind a lemonade stand made from crates, with a sign reading "LEMONADE ICE COLD ONLY 2¢". He is preparing lemonade, with a small American flag on the stand.

Creative is the targeting.

Your ad creative is the audience targeting. Every ad variation signals the algorithm who to find, when to reach them, and what will make them buy. We use data-backed creative testing to help you develop winning creative that guides platforms toward your next new customer, precisely when they’re ready to convert.

Connects creative to financial outcomes.

We map product inventory and GTM moments into a proven framework that finds the winners that convert across each stage of the customer journey.

Bridging the gap between creative and commerce.

Every concept is grounded in data, insight, and iteration. We'll guide your creative team to develop assets (or build them ourselves) that convert and improve over time based on actual results.

Creative production done for you.

Need us to build the ad creatives for you? We can do that too.

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A race car driver sitting in a vintage car holding an umbrella while waiting on a rainy racetrack. The driver is wearing goggles and a helmet, with spectators and other vehicles in the background.

From wasted spend to efficient growth.

We deploy spend where it drives measurable contribution margin at the lowest acquisition cost, not just optimize for platform metrics. You'll know exactly when to push or pull without leaving any money on the table.

Fish where the fish are.

We'll help you determine the optimal channel mix for your brand and where to find new customers between Meta, Google, TikTok, YouTube, Affiliate, and CTV, and increase retention and LTV from email, SMS, and loyalty, all fed into our Profit360™ model, allowing budget shifts toward what performs.

Every dollar works harder.

California luxury brand Trovata came to Sunnyside from a big, well known agency after their paid media performance tanked.

After adjusting their Meta campaign structure and implementing a rigorous creative testing strategy, we saw 2x+ MER improvement and overall new customers acquired triple at a lower CAC.

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A man wearing a raincoat and a hat stands beside a ship's steering wheel on a boat. The setting includes ropes and the visible water in the background, suggesting a maritime environment.

From silos to synergy.

Marketing, finance, and ecommerce move in sync toward one set of goals aligned to key moments for brand, product, and promotion.

Connect planning to profit.

We tie your marketing calendar, launches, and promos directly to the P&L and forecast, providing budget scenarios and predicted outcomes based on your CAC, MER, Contribution, and revenue goals.

Unified teams, predictable growth.

In a coordinated approach between product launches, email marketing, and paid amplification, longtime client Beek saw overall ecom sales up 110% year-over-year, proving that synchronized go-to-market execution delivers compound results greater than individual channel performance.

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A technician adjusting controls on a large vintage electronic equipment panel, featuring multiple dials and switches, in a workshop setting.

A young boy wearing a paper hat stands at a makeshift lemonade stand, stirring a pot. On the table, there is a sign saying "Lemonade Ice Cold Only 2¢" alongside a small American flag and some lemons.

Financial Clarity

From chaos to clarity.

We build you a 12 month P&L-level forecast, connecting your CAC, MER, and contribution margin targets directly to marketing performance so you know exactly where profit is made (or lost).

Visibility & control.

Integrated dashboards and margin-based forecasts bring daily financial insight to your marketing decisions. No more guessing or relying on channel data alone.

Smarter spend, predictable path to scale.

Marketing & Ecom leaders gain control. CFOs gain confidence.

Learn More

A race car driver sitting in a vintage sports car, holding a red umbrella. The driver wears goggles and a cap, while wet pavement and a racetrack crowd are visible in the background.

Creative Strategy

Creative is the targeting.

Your ad creative is the audience targeting. Every ad variation signals the algorithm who to find, when to reach them, and what will make them buy. We use data-backed creative testing to help you develop winning creative that guides platforms toward your next new customer, precisely when they’re ready to convert.

Connect creative to financial outcomes.

We map messaging, ad types, product inventory, and GTM moments into a proven framework that converts across each stage of the customer journey.

Bridging the gap between creative and commerce.

We bridge the gap between creative and commerce by grounding every concept in data, insight, and iteration. We'll guide your creative team to develop assets that convert and improve over time based on actual results.

Creative production done for you.

Need us to build the ad creatives for you? We can do that too.

Learn More

A man in a raincoat and hat stands at the helm of a boat, holding the ship's wheel, with water and ropes visible in the background.

Channel Execution

From wasted spend to efficient growth.

We deploy spend where it drives measurable contribution margin, not just platform metrics. You'll know exactly when to push or pull without leaving any money on the table.

Fish where the fish are.

We'll help you determine the optimal channel mix for your brand and where to find new customers between Meta, Google, TikTok, YouTube, CTV, and Affiliate, all fed into our profit model, allowing budget shifts toward what performs.

Every dollar works harder.

California luxury brand Trovata came to Sunnyside from a big, well known agency after their paid media performance and tanked.

After adjusting their Meta campaign structure and implementing a rigorous creative testing strategy, we saw 2x+ ROI improvement and overall new customers acquired triple.

Learn More

A man adjusting controls on a large bank of vintage electronic equipment in a laboratory setting. The panels have various knobs and dials, and the man is kneeling on the floor while interacting with the machinery.

Go-To-Market Alignment

From silos to synergy.

Marketing, finance, and ecommerce move in sync toward one set of goals aligned to key moments for brand, product, and promotion.

Connect planning to profit.

We tie your marketing calendar, launches, and promos directly to the P&L and forecast, providing budget scenarios and predicted outcomes based on your CAC, MER, Contribution, and revenue goals.

Unified teams, predictable growth.

In a coordinated approach between product launches, email marketing, and paid amplification, longtime client Beek saw overall ecom sales up 110% year-over-year in August 2025, proving that synchronized go-to-market execution delivers compound results greater than individual channel performance.

Learn More

A minimalist illustration of two figures, one on the left with wavy hair and the other on the right wearing a coat with buttons, depicted in yellow against a black background.

You'll be in good company.

We partner with lifestyle brands built on amazing product, authentic storytelling, and the ambition to grow profitably with teams that see us as part of their crew, not just another agency.

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