Profit360: a simple system for profitable, reliable growth
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We run marketing as a profit engine, and we do it for brands like yours
Profit-first discipline and a real feel for lifestyle brands rarely live in the same place.
The agencies fluent in contribution margin treat brands as just another row in a spreadsheet, and the agencies that understand the culture often won't go near a P&L.
Sunnyside is built from both: operators who scaled brands like Pacsun, Quiksilver and Volcom, running marketing against the same numbers your CFO watches.
Let's get in the weeds... here's how it works
Smarter spend, predictable scale. Marketing & ecom leaders gain control. CFOs gain confidence.
Get crystal clear on order economics
Everything starts here: define profitability at the order level, to calculate contribution margin.
That tells you exactly how much you can spend to profitably acquire a customer, which in turn drives the rest of the process.
Monthly & annual forecasts
We build you a 12 month P&L-level forecast, connecting your CAC, MER, and contribution margin targets.
Then, we re-forecast every month against that plan and adjust as needed.
No more spiky revenue or nasty cash flow surprised!
Week-to-week campaign optimization
This is the bulk of the work: in the weeds every day, optimizing creative, budgets, channel mix, targeting and other variables to hit the plan we’ve all signed off on.
We use a mix of tools, automations and custom software, but there’s always a Sunnyside team members hands-on at every step.
Reporting & reviews
We use a unified view of ecommerce & paid performance: CAC, MER, Contribution, revenue and more.
Those guardrails tell us exactly how to find the optimal combination of contribution margin, net profit and new customer growth based on your specific goals.
And of course, you get exactly the reports you need to share with your team.
FAQs
